Documentar la historia del diseño en Cuba

Documentar la historia del diseño en CubaPresentación en la Sala Manuel Galich

La estrecha colaboración entre el Instituto Superior de Diseño (ISDi) y la Dirección de Artes Plásticas de la Casa hicieron posible que se presentara en esta institución el cuaderno-volumen titulado Modernidad, identidad y valor social. El diseño en Cuba de 1960-2000. El material es el resultado del trabajo en equipo de Pepe Menéndez, Santiago Pujol, Lucila Fernández, Gladys Bidot, y Amarilis Matamoros, cuyas investigaciones pretenden resaltar la importante tradición histórica del diseño en Cuba, así como los profesionales y hechos que aun hoy marcan los destinos de esta manifestación.

Lucila Fernández, quien ideó las bases del proyecto, estableció un repaso cronológico de las décadas recogidas en el libro, partiendo de los años 60, los que calificó como años fundacionales en muchos sentidos. “El espíritu de esa época se ha perdido”, dijo la especialista mientras mencionaba algunos momentos representativos de aquellos tiempos como la creación del Departamento de Diseño del MICONS o la obra cerámica del Taller de Rodríguez de la Cruz y el Taller Experimental de la Rampa, así como las muchas exposiciones que elevaron el espíritu de esos tiempos fundacionales.

Otros hechos trascendentales de las décadas del ´70, ´80 y ´90 quedan recogidas en el volumen como la fundación de la primera Escuela de Diseño de Nivel Superior y Emprova, con sus más de seis mil planos concebidos en un año, la creación de los hoteles de Playa, el Palacio de las Convenciones y las viviendas económicas; así como la aparición de la ONDi en el ´80, el colapso que supuso la década del ´90 y el desarrollo de la industria turística que motivó a excelentes diseños de interiores.

“Salgan estás páginas para no olvidar”, sentenció la profesora Lucila, una idea que reforzó Pepe Menéndez  cuando se refirió a la historia del diseño gráfico como una de las más impresionantes de las artes gráficas en Cuba y que no se limita solamente a autores, aunque existan muchos nombres injustamente desconocidos o poco mencionados.

Precisamente, las investigaciones que hicieron para el libro Gladys Bidot y Santiago Pujol se dedicaron, en buena medida, a resaltar la importancia de nombres imprescindibles en el recorrido histórico del diseño cubano. Sobre Emprova y el diseño de interiores, así como los aportes de Gonzalo Córdoba y María Victoria Caignet dedicó su presentación Gladys Bidot, quien además puntualizó acerca de algunos temas de la comercialización de muebles cubanos en la década del ´70 y el gran posicionamiento que tuvieron estas piezas en países europeos.

Por su parte, Pujol particularizó en el diseño industrial haciendo referencia al trabajo de Iván Espín Guillois. Además, el también profesor del ISDi anunció que como resultado de las investigaciones contenidas en el libro se decidió para el próximo año, la fundación de una cátedra con el nombre del importante diseñador cubano, cuyo objetivo será estudiar y compilar su trabajo, difundirlo entre los profesionales que se forman en esa institución académica y fomentar la teoría del diseño en Cuba. 

Amarilis Matamoros, por su lado, se refirió a la última de las etapas de confección del libro, la cual requirió una rigurosa investigación en la biblioteca del Instituto y un trabajo especial con las tesis de licenciatura.

Un libro como este recoge no solo historias olvidadas o poco referenciadas, sino que porta nuevas luces para seguir conformando el camino del diseño en Cuba.

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