Mujeres y medios de comunicación, hacia un camino más inclusivo

  • La investigadora Luisa Campuzano, directora del Programa de Estudios de la Mujer, da la bienvenida a las ponentes del Coloquio Internacional

    La investigadora Luisa Campuzano, directora del Programa de Estudios de la Mujer, da la bienvenida a las ponentes del Coloquio Internacional

Mujeres y medios de comunicación, hacia un camino más inclusivoComenzó el Coloquio Internacional Mujeres y medios masivos de comunicación en la historia y la cultura de la América Latina y el Caribe

Sin perder aún el impulso que dejan en la Casa las presentaciones de la Feria Internacional del Libro de La Habana, nos disponemos ahora a un nuevo desafío. Mujeres y medios masivos de comunicación en la historia y la cultura de la América Latina y el Caribe es el punto de partida para los siguientes cuatro días en que estaremos volviendo a situar la mirada de género, a partir del Coloquio que anualmente organiza nuestro Programa de Estudios sobre la Mujer. 

A propósito del tema en cuestión y tomando también como paradigma la imagen de Sara Gómez que identifica al Coloquio en esta edición, la primera de las actividades estuvo reservada a los trabajos de Gloria Rolando, otra destacada documentalista cubana, quien acabó de ser jurado en el Premio Literario Casa de las Américas 2017. Los audiovisuales de Gloria, un recorrido histórico desde Oggún, el primero de ellos en 1991, dieron paso a la primera mesa.

Magela Romero Almodóvar, de la Universidad de La Habana; Carlos Alejando Rodríguez Martínez, periodista de Villa Clara y Sara Mas, de SEMlac situaron puntos de análisis acerca del papel de las mujeres en los medios, desde el análisis de contenido y discurso de publicaciones y desde la experiencia concreta en la producción de contenidos.

La socióloga Magela Romero utilizó como objeto de estudio la Revista Mujeres, en el tiempo comprendido entre 1961 y 1976, situándola como eje central en la socialización del proceso de transformación de las domésticas. Haciendo también un recorrido por los cambios que situó el proceso revolucionario para este sector de las mujeres dedicas al cuidado del hogar, la especialista definió a Mujeres como una sucesora de la muy estereotipada Vanidades y apuntó cómo en Mujeres se evidencio una fuerte transformación a partir de tópicos específicos como el tratamiento de las imágenes, las convocatorias, los datos e informaciones sobre el proceso de transformación, la promoción a las iniciativas de las mujeres e incluso, los testimonios de las propias domésticas que participaban de los cambios sociales.

Por su parte, el periodista Carlos Alejandro Rodríguez abordó el tema de las Mujeres “realizadas”. Construcción discursiva del género femenino en la prensa cubana actual. Analizó el discurso generado por los dos órganos de prensa fundamentales en Cuba: los diarios Granma y Juventud Rebelde y puso a debate algunas de las opiniones de sus periodistas, con lo cual apuntó muchos de los principales estereotipos que aun sobreviven. Las mujeres escriben para ellas y también para los hombres –señaló el autor-, pero en el caso de los hombres no sucede así. Según su investigación en estos dos medios de prensa cubanos aún se valida el estereotipo inevitable de que la mujer es responsable del hogar. Son precisamente esas prácticas discriminatorias las que continúan pesando en la sociedad, a pesar de los muchos cambios promovidos luego del triunfo revolucionario.

Una experiencia diferente, aportada desde la propia generación de contenido noticioso en un medio alternativo fue la propuesta de Sara Mas, miembro de SEMlac, en Cuba. Desde su corresponsalía en La Habana, la agencia regional en América latina y el Caribe que desarrolla un periodismo desde las mujeres y con una perspectiva de género; se ocupa además de transmitir la información que se genera desde aquí, pero que escapa a la vista de las agendas mediáticas cubanas. Los conflictos de género, al final, son conflictos de poder –apuntó Sara-, quien destacó además que el periodismo de género no se trata de escribir de y para mujeres, sino de abordar temas y visibilizar cuestiones más allá de los hechos. Se trata de convertir la sociedad en un mundo más justo y equitativo. La perspectiva de género, concluyó, es también otra mirada a la información, poner en valor una comunicación más inclusiva y democrática.

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